New REACH toothpaste

Flippin heck! Get a REACH instead

Ever wondered why toothpaste comes in a box?

More than 17 million toothpaste boxes are thrown away in New Zealand every year, and around half end up in landfills. They're unnecessary and that’s why our new Reach toothpastes don’t come in a box.

It's part of our effort to reduce packaging and, for the remainder, make 90% reusable, recyclable or compostable by 2025.

So here’s our challenge to you: only buy toothpaste without a box. Why not also join 115,000 others from around the globe by signing a petition at today?

Sign the petition: Ditch the box

A next generation toothpaste

The new Reach Natural Antibacterial toothpastes combine the best of science and nature, to bring you a new level of care.

New Reach Natural Antibacterial Toothpaste

Regular toothpastes help remove plaque from your teeth by adding gentle abrasion to toothbrush bristles. But Reach toothpastes go much further, by targeting the cause of the problem: harmful bacteria.

Our new Reach Natural Antibacterial toothpastes contain a natural extract from the bark of the magnolia tree, which safely kills the harmful germs on your teeth, gums, cheeks and tongue. They taste great too! With fluoride for stronger enamel and less bacteria, you’ll have healthier teeth and gums, with a much lower risk of cavities, tartar and bad breath.

Reach Fresh Mint

Fights plaque and cavities
Reduces tartar
Freshens breath
Supports healthy gums
Strengthens enamel

Reach Mild Mint

Fights plaque and cavities
Reduces tartar
Freshens breath
Supports healthy gums
Strengthens enamel

Reach Toothbrushes

We launched the first toothbrush with an angled head, and in the decades since, Reach has become one of the most popular toothbrush brands in
New Zealand.

Dental Floss

While flossing can seem like a hassle, it’s super important. No matter how good your toothbrush is, it can’t reach where your teeth meet or below your gumline.

Reach dental floss has a waxed surface so it slides comfortably between your teeth and below the gumline.

Unlike some other brands, it’s shred-resistant, and at 50 metres in length, you get around twice as much as most other products.

Reach Dental Floss Cleanburst

Refreshing spearmint flavour
Waxed for comfort
Shred resistant
Long-lasting 50 metre pack

Reach Dental Floss Waxed

Waxed for comfort
Shred resistant
Long-lasting 50 metre pack


Did you know we offer specialised Flosser products to help you care for your teeth?

The Reach Access Flosser has a comfortable handle to make flossing as easy as brushing.

Then when you're away from home, our Floss Picks are ideal to keep your teeth clean and mouth feeling fresh.

Follow us on social media

Why not lead by example? Send us a picture of you and your loved ones brushing your teeth and we'll share it on our social pages.

Follow us on Facebook or Instagram

A revolutionary approach

For decades, Reach has offered New Zealanders a range of proven and trusted oral care products.

We won’t try to persuade you with celebrities or cheesy ‘dentists’ in white lab coats using confusing scientific jargon and made-up acronyms. We simply make great products that live up to what we promise…oh, and there’s our friend Mr Reach to make things fun!

Many Kiwis warmly remember the launch of the first toothbrush with an angled head, thanks to the lovable Mr Reach with the flip-top head. We hope you enjoy seeing him on screen again.

Where to buy

We’re promoting great habits! Send us a picture of you and your loved ones in the habit of brushing your teeth and you could be featured.

Reach Cleaning Tips and FAQ

Dental cavities are also known as tooth decay. They’re one of the most prevalent diseases in humans but are avoidable with good dental hygiene. Tooth decay occurs when bacteria build up on your teeth and form plaque. This releases acid and causes the breakdown of enamel on the outer layer of a tooth to create a hole or cavity.

Contributing factors include using non-fluoride toothpaste, failing to floss regularly, and not changing your toothbrush regularly enough. Worn and bent bristles aren’t good at removing plaque.
Dental plaque is a sticky film that contains bacteria and forms on the surfaces of your mouth, especially on your teeth. If it’s not removed it will harden over time and become tartar, a tough, crusty formation that’s usually yellow or brown in colour. The acid produced by the bacteria dissolves the tooth enamel and creates a hole in it.
1. The New Zealand Dental Association recommends you brush your teeth twice a day. Brushing at night-time before bed is very important.

2. Take your time when brushing your teeth – it takes at least two minutes to do this properly.

3. Hold your brush at a 45° angle against the gumline and do gentle brushing strokes around the surface of your teeth. Ask your dentist if you’re not sure how to brush.

4. For a fresher, whole-mouth clean gently brush the surface of your tongue.

5. For younger children, always apply the right amount of toothpaste for their age and teach them not to eat or swallow it.

6. Worn bristles don’t clean well so it’s important your toothbrush is replaced every 3 months, or as soon as you notice the bristles wearing out.
The NZ Ministry of Health says brushing and flossing are the two most important ways to prevent dental decay. It’s important that remaining food particles are removed from between your teeth. These feed the bacteria that cause plaque, tartar and bad breath, so it’s essential these are removed to prevent tooth decay and maintain healthy gums. Dentists recommend flossing your teeth at least once a day.
Bad breath can affect most people from time to time. It’s usually caused by poor oral hygiene, dental issues, and diet. If food particles are left between and around teeth it feeds bacteria that release bad-smelling gases. Dental issues such as tooth decay and gum diseases may also cause bad breath if not treated properly.

Alcohol and foods high in sugar can also cause bad breath. Alcohol decreases saliva production, which results in less natural mouth-cleansing and more bacteria. Eating food high in sugar may increase odour-producing bacteria, as can strong smelling food such as garlic, coffee, onion and spicy dishes.
1. Brush – brush twice daily (especially at night-time before going to bed).

2. Floss – floss in between your teeth once daily.

3. Rinse – rinse and gargle with mouthwash. Talk to your dentist if you are experiencing any of the following symptoms: Bad breath that stays on despite careful oral hygiene; gum issues such as bleeding, swelling or pain in your gums; toothache or severe tooth decay; denture problems.
Gum disease is an inflammatory condition caused by the accumulation of bacteria on the teeth. It’s a serious issue and can be harmful to a person’s overall health if left untreated. It usually starts with a dental plaque, which causes tooth decay and leads to gum problems. If you are concerned you may have gum disease, it's important to see a dentist as soon as possible.
The most common cause of gingivitis is poor oral hygiene. This is a mild form of gum disease that’s common in adults. It’s not usually painful, but initial symptoms will show red, swollen gums and bleeding while brushing. Gingivitis can lead to much more serious gum disease called periodontitis and tooth loss. If you notice any symptoms of gingivitis see your dentist. The sooner you seek care the better your chances of reversing the damage and preventing the progression from gingivitis to periodontitis.

This is an irreversible gum disease that usually starts with untreated gingivitis and poor oral hygiene. Periodontitis can destroy the bone that supports your teeth and can cause teeth to loosen or lead to tooth loss. Periodontitis is common but largely preventable. Brushing at least twice a day, flossing daily and getting regular dental check-ups can greatly improve your chances of successful treatment for periodontitis.
Redness, swelling or feeling of tenderness on the gums; bleeding while brushing or flossing; loose teeth and gums; bad breath.
1. It safely kills harmful bacteria that can cause bad breath, cavities, plaque and tartar

2. It promotes healthy teeth, gums and mouth hygiene

3. Magnolia bark extract provides a natural form of antibacterial protection.
Fluoride is a natural substance that has been scientifically proven to play an vital role in oral care. According to the NZ Ministry of Health, fluoride works in 3 ways to protect your teeth:
1. It makes teeth more resistant to decay by strengthening tooth enamel
2. It interferes with the growth of the bacteria that cause cavities
3. It helps to repair the early stages of tooth decay
Dentists recommend brushing your teeth twice daily, using a fluoride toothpaste to prevent decay. Fluoride is a natural substance that helps protect teeth. An ideal oral care routine is to brush, floss and rinse.

Use a good brushing technique – hold your toothbrush at a 45° angle against your gums and brush the surface of your teeth with gentle brushing strokes for at least two minutes. Your dentist can show you how, if you're not sure.

Replace your toothbrush every few months, or when the bristles start to bend, as worn bristles are much less effective at removing plaque. Avoid sugary food and drinks, and drink plenty of water. See your dentist or hygienist regularly - they'll tell you how often, based on your situation. This will mean you can get problems fixed before they get really bad, and avoid greater costs, pain and bad breath.