Ever wondered why toothpaste comes in a box?
More than 17 million toothpaste boxes are thrown away in New Zealand every year, and around half end up in landfills. They're unnecessary and that’s why our new Reach toothpastes don’t come in a box.
It's part of our effort to reduce packaging and, for the remainder, make 90% reusable, recyclable or compostable by 2025.
So here’s our challenge to you: only buy toothpaste without a box. Why not also join 115,000 others from around the globe by signing a petition at change.org today?
A next generation toothpaste
The new Reach Natural Antibacterial toothpastes combine the best of science and nature, to bring you a new level of care.
New Reach Natural Antibacterial Toothpaste
Regular toothpastes help remove plaque from your teeth by adding gentle abrasion to toothbrush bristles. But Reach toothpastes go much further, by targeting the cause of the problem: harmful bacteria.
Our new Reach Natural Antibacterial toothpastes contain a natural extract from the bark of the magnolia tree, which safely kills the harmful germs on your teeth, gums, cheeks and tongue. They taste great too! With fluoride for stronger enamel and less bacteria, you’ll have healthier teeth and gums, with a much lower risk of cavities, tartar and bad breath.
Reach Toothbrushes
We launched the first toothbrush with an angled head, and in the decades since, Reach has become one of the most popular toothbrush brands in
New Zealand.
Dental Floss
While flossing can seem like a hassle, it’s super important. No matter how good your toothbrush is, it can’t reach where your teeth meet or below your gumline.
Reach dental floss has a waxed surface so it slides comfortably between your teeth and below the gumline.
Unlike some other brands, it’s shred-resistant, and at 50 metres in length, you get around twice as much as most other products.
Flossers
Did you know we offer specialised Flosser products to help you care for your teeth?
The Reach Access Flosser has a comfortable handle to make flossing as easy as brushing.
Then when you're away from home, our Floss Picks are ideal to keep your teeth clean and mouth feeling fresh.
A revolutionary approach
For decades, Reach has offered New Zealanders a range of proven and trusted oral care products.
We won’t try to persuade you with celebrities or cheesy ‘dentists’ in white lab coats using confusing scientific jargon and made-up acronyms. We simply make great products that live up to what we promise…oh, and there’s our friend Mr Reach to make things fun!
Many Kiwis warmly remember the launch of the first toothbrush with an angled head, thanks to the lovable Mr Reach with the flip-top head. We hope you enjoy seeing him on screen again.