Ever wondered why toothpaste comes in a box?
More than 17 million toothpaste boxes are thrown away in New Zealand every year, and around half end up in landfills. They're unnecessary and that’s why our new Reach toothpastes don’t come in a box.
It's part of our effort to reduce packaging and, for the remainder, make 90% reusable, recyclable or compostable by 2025.
So here’s our challenge to you: only buy toothpaste without a box. Why not also join 115,000 others from around the globe by signing a petition at change.org today?
A next generation toothpaste
The new Reach Natural Antibacterial toothpastes combine the best of science and nature, to bring you a new level of care.
New Reach Natural Antibacterial Toothpaste
Regular toothpastes help remove plaque from your teeth by adding gentle abrasion to toothbrush bristles. But Reach toothpastes go much further, by targeting the cause of the problem: harmful bacteria.
Our new Reach Natural Antibacterial toothpastes contain a natural extract from the bark of the magnolia tree, which safely kills the harmful germs on your teeth, gums, cheeks and tongue. They taste great too! With fluoride for stronger enamel and less bacteria, you’ll have healthier teeth and gums, with a much lower risk of cavities, tartar and bad breath.
The best of science and nature
Oral bacteria form plaque on your teeth and produce acid that causes cavities and gum inflammation, plus they deposit tartar that can stain your teeth. You can brush plaque away, but even tiny amounts of these germs can quickly build up and cause damage and odour. That’s why you need to go beyond scrubbing and target the bacteria that’s left behind. We achieve this with natural magnolia extract, rather than nasty chemicals.
Why is fluoride important?
Fluoride was a game-changer when it was introduced, making tooth decay a preventable disease. With Reach toothpaste, the fluoride significantly strengthens tooth enamel, so your teeth become more resistant to corrosion from the acid bacteria produce. Some toothpaste brands don’t use fluoride – which is strongly discouraged by the NZ Dental Association.
Water, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate, Glycerin, Cellulose Gum, Flavour, Tetrasodium Pyrophosphate, Sorbitan Oleate, Titanium Dioxide, Sodium Saccharin, Sodium Fluoride, Xanthan Gum, Magnolia Officinalis Bark Extract, Xylitol.
Contains Sodium Fluoride 0.22% w/w (2200 parts per million).
FOR DENTAL PROFESSIONALS
Reach Magnolia bark extract has been clinically proven to proven to address the microbiological cause of common oral health problems, including plaque, tartar, cavities, gum inflammation and oral malodour. Efficacy has been confirmed in relation to the following bacteria: Streptococcus mutans, Porphyromonas gingivalis, Prevotella nigrescens, and Fusobacterium nucleatum.
Reach Fresh Mint
Fights plaque and cavities
Supports healthy gums
Reach Mild Mint
Fights plaque and cavities
Supports healthy gums
We launched the first toothbrush with an angled head, and in the decades since, Reach has become one of the most popular toothbrush brands in
Reach Mouth Defense
Reach Mouth Defence is a full-featured toothbrush that gives you a whole-mouth clean. Fine floss-like bristles get to those hard-to-reach places between teeth and along the gumline where sneaky plaque tries to hide.
The original Reach® 14° angled head lets you easily reach your back teeth, and on the rear of the brush head you’ll find a tongue and cheek cleaner to remove bacteria that can transfer back onto your teeth after you’ve brushed.
The Reach Between brush has multi-level bristles that reach between teeth to remove plaque and help reduce surface stains. The 14° angled head is shaped like a dentist’s tool to let you easily reach your back teeth.
Reach Between also comes in a great-value 3-pack, with fun distinctive handles so you know which is yours.
While flossing can seem like a hassle, it’s super important. No matter how good your toothbrush is, it can’t reach where your teeth meet or below your gumline.
Reach dental floss has a waxed surface so it slides comfortably between your teeth and below the gumline.
Unlike some other brands, it’s shred-resistant, and at 50 metres in length, you get around twice as much as most other products.
Reach Dental Floss Cleanburst
Refreshing spearmint flavour
Waxed for comfort
Long-lasting 50 metre pack
Reach Dental Floss Waxed
Waxed for comfort
Long-lasting 50 metre pack
Did you know we offer specialised Flosser products to help you care for your teeth?
The Reach Access Flosser has a comfortable handle to make flossing as easy as brushing.
Then when you're away from home, our Floss Picks are ideal to keep your teeth clean and mouth feeling fresh.
Reach Access Flosser
If you don’t floss as often as you should because it’s a hassle, try the Reach Access Flosser. Designed to make flossing as easy as brushing, it has a comfortable handle with a strand of waxed floss at the end which helps you reach those all-important back teeth.
When you’re done you just pop off the old head and click a new one into place. Look for the Reach® Access Flosser Starter Pack, then when you need more replacement heads, pick up a convenient 28-head Refill Pack.
Reach Dental Floss Pick (50 Pack)
These little guys are perfect for keeping your teeth clean when you’re out and about. Each pack contains 50 Floss Picks in a convenient carry case.
They work in three easy ways:
1. Use the pick to remove food from between teeth
2. Slide the floss between teeth to remove plaque
3. Freshen up using the head as a tongue scraper
TIP: After use, rinse your mouth with water
A revolutionary approach
For decades, Reach has offered New Zealanders a range of proven and trusted oral care products.
We won’t try to persuade you with celebrities or cheesy ‘dentists’ in white lab coats using confusing scientific jargon and made-up acronyms. We simply make great products that live up to what we promise…oh, and there’s our friend Mr Reach to make things fun!
Many Kiwis warmly remember the launch of the first toothbrush with an angled head, thanks to the lovable Mr Reach with the flip-top head. We hope you enjoy seeing him on screen again.
Reach Cleaning Tips and FAQ
Contributing factors include using non-fluoride toothpaste, failing to floss regularly, and not changing your toothbrush regularly enough. Worn and bent bristles aren’t good at removing plaque.
2. Take your time when brushing your teeth – it takes at least two minutes to do this properly.
3. Hold your brush at a 45° angle against the gumline and do gentle brushing strokes around the surface of your teeth. Ask your dentist if you’re not sure how to brush.
4. For a fresher, whole-mouth clean gently brush the surface of your tongue.
5. For younger children, always apply the right amount of toothpaste for their age and teach them not to eat or swallow it.
6. Worn bristles don’t clean well so it’s important your toothbrush is replaced every 3 months, or as soon as you notice the bristles wearing out.
Alcohol and foods high in sugar can also cause bad breath. Alcohol decreases saliva production, which results in less natural mouth-cleansing and more bacteria. Eating food high in sugar may increase odour-producing bacteria, as can strong smelling food such as garlic, coffee, onion and spicy dishes.
2. Floss – floss in between your teeth once daily.
3. Rinse – rinse and gargle with mouthwash. Talk to your dentist if you are experiencing any of the following symptoms: Bad breath that stays on despite careful oral hygiene; gum issues such as bleeding, swelling or pain in your gums; toothache or severe tooth decay; denture problems.
The most common cause of gingivitis is poor oral hygiene. This is a mild form of gum disease that’s common in adults. It’s not usually painful, but initial symptoms will show red, swollen gums and bleeding while brushing. Gingivitis can lead to much more serious gum disease called periodontitis and tooth loss. If you notice any symptoms of gingivitis see your dentist. The sooner you seek care the better your chances of reversing the damage and preventing the progression from gingivitis to periodontitis.
This is an irreversible gum disease that usually starts with untreated gingivitis and poor oral hygiene. Periodontitis can destroy the bone that supports your teeth and can cause teeth to loosen or lead to tooth loss. Periodontitis is common but largely preventable. Brushing at least twice a day, flossing daily and getting regular dental check-ups can greatly improve your chances of successful treatment for periodontitis.
2. It promotes healthy teeth, gums and mouth hygiene
3. Magnolia bark extract provides a natural form of antibacterial protection.
1. It makes teeth more resistant to decay by strengthening tooth enamel
2. It interferes with the growth of the bacteria that cause cavities
3. It helps to repair the early stages of tooth decay
Use a good brushing technique – hold your toothbrush at a 45° angle against your gums and brush the surface of your teeth with gentle brushing strokes for at least two minutes. Your dentist can show you how, if you're not sure.
Replace your toothbrush every few months, or when the bristles start to bend, as worn bristles are much less effective at removing plaque. Avoid sugary food and drinks, and drink plenty of water. See your dentist or hygienist regularly - they'll tell you how often, based on your situation. This will mean you can get problems fixed before they get really bad, and avoid greater costs, pain and bad breath.